While it’s great that you’ve found this blog, only so much good can come from the blind leading the blind, or from one dummy leading another. A good starting place when learning about a new topic is to read what the experts say. Here are three blogs from PR industry insiders that you should be reading (besides this one, obviously!):
- Brian Solis – This blog is a must read for those interested in the emergence of new media and its impact on business and marketing. Author and digital analyst Brian Solis takes a fresh look at modern markets composed of a new generation of connected consumers, a group Solis calls Generation-C, and challenges businesses to discover new ways to best reach these people who are more plugged in than ever before.
- PR in Your Pajamas – Publicist Elena Verlee and her managing partner Liz Estrella-Basilio at Cross Border Communications handle a wide range of clients – from DIY start-ups to multi-million dollar corporations. The blog engages conversations about the PR industry between curious budding entrepreneurs and seasoned experts. Posts range from the very basics (What is PR? or What is the difference between PR and advertising?) to interviews with industry insiders about whatever hot topic is in the news.
- Bad Pitch– This blog is a great resource for PR practitioners wondering what not to do to get their clients good publicity. Richard Laermer and Kevin Dugan’s award-winning blog takes a look at some bad pitches, but not just for the sake of mockery or humiliation. These social media, marketing and communications experts take bad pitches and explain why they didn’t or probably won’t work the way the client wanted and offer insight on potential improvements. It’s kind of like reverse psychology, but better – because it’s practical.
There are plenty of other great PR blogs out there, but I think these three. What are some cool ones you’ve found? Spread the love to your fellow PR dummies in the comments below.